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Hi, my name is Borja and figments is my personal log. I just graduated from ESADE Business School in Barcelona and I am the co-founder of a project called vadebags.

I created this site back in 2009 to share content gathered from my favorite online sources: most of them related to art and design but also websites, videos and short essays on anything from science and management to cool infographs. More often than not, figments has been about distributing content rather than creating it. I have also shared someimpressions about my most recent trips abroad. I recently came back from a four-months journey to India (studying at IIM-Lucknow); if you've followed my previous entries, you will know I am fascinated by Asian cultures.

You can contact me through the site's twitter account and my own.  For more information about me, you can also visit my Linkedin profile or see the pictures I post on the pics section of this site.

Theme used: Six to Close by Richard Woodson

Sociagility published back in 2011 its Top 50 Ranking of Social Brand Value.
Among the top performers we find of course technology companies like Google and Apple, media giants like Disney and even food&beverages brands like Starbucks, McDonald’s and Coca-Cola.
What I found most surprising though is what the study calls the ‘10 brand laggards’. The presence of three telecoms and three financial services brands is what stroke me most. These companies depend largely on their ability to attract and retain a large pool of clients, and yet none of them seems to be really putting users first.
The five atributes that were used in this study are popularity, receptiveness, interaction, network reach and trust. Keep these five dimensions in mind the next time you go to your bank or call your internet provider.

Sociagility published back in 2011 its Top 50 Ranking of Social Brand Value.

Among the top performers we find of course technology companies like Google and Apple, media giants like Disney and even food&beverages brands like Starbucks, McDonald’s and Coca-Cola.

What I found most surprising though is what the study calls the ‘10 brand laggards’. The presence of three telecoms and three financial services brands is what stroke me most. These companies depend largely on their ability to attract and retain a large pool of clients, and yet none of them seems to be really putting users first.

The five atributes that were used in this study are popularity, receptiveness, interaction, network reach and trust. Keep these five dimensions in mind the next time you go to your bank or call your internet provider.