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Hi, my name is Borja and figments is my personal log. I just graduated from ESADE Business School in Barcelona and I am the co-founder of a project called vadebags.

I created this site back in 2009 to share content gathered from my favorite online sources: most of them related to art and design but also websites, videos and short essays on anything from science and management to cool infographs. More often than not, figments has been about distributing content rather than creating it. I have also shared someimpressions about my most recent trips abroad. I recently came back from a four-months journey to India (studying at IIM-Lucknow); if you've followed my previous entries, you will know I am fascinated by Asian cultures.

You can contact me through the site's twitter account and my own.  For more information about me, you can also visit my Linkedin profile or see the pictures I post on the pics section of this site.

Theme used: Six to Close by Richard Woodson

Reverse Squares in Nature by Victoria Siemer - via fubiz

Reverse Squares in Nature by Victoria Siemer - via fubiz

Your Embarrassing Internet Pictures Won't Be There Forever

What we’re seeing is that your naked pictures from 10 years ago are nowhere near as appealing as someone else’s new naked pictures, which will be forgotten tomorrow anyway.

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Love later life - Age U.K.

Planning what to eat next summer…
See more on figmentspic:

Veg dumplings - Bukchon Seoul
Nikon D3000  |    f/3.5  |   1/30th

Planning what to eat next summer…

See more on figmentspic:

Veg dumplings - Bukchon Seoul

The idea behind Progressive Reduction is simple: Usability is a moving target. A user’s understanding of your application improves over time and your application’s interface should adapt to your user. As designers, the longer we live with a product, the greater our bias shifts towards the professional user. Alternatively, blindly applying basic usability heuristics results in a bias towards new users. The mistake isn’t biasing your UI towards one type of user, it’s failing to realize that your user’s bias is changing. How does one guide a new user from on-boarding, to low proficiency, to high proficiency? With progressive reduction, the UI adapts to the user’s proficiency.

—If You See A Splash Screen, The Developer Failed - via Co.Labs

Psyching video by Alex Turvey. First heard of him via BoF.

Aron Demetz is showing a series of stunning wooden sculptures at the Gazelli Art House in London.

Aron Demetz is showing a series of stunning wooden sculptures at the Gazelli Art House in London.