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Hi, my name is Borja and figments is my personal log. I just graduated from ESADE Business School in Barcelona and I am the co-founder of a project called vadebags.

I created this site back in 2009 to share content gathered from my favorite online sources: most of them related to art and design but also websites, videos and short essays on anything from science and management to cool infographs. More often than not, figments has been about distributing content rather than creating it. I have also shared someimpressions about my most recent trips abroad. I recently came back from a four-months journey to India (studying at IIM-Lucknow); if you've followed my previous entries, you will know I am fascinated by Asian cultures.

You can contact me through the site's twitter account and my own.  For more information about me, you can also visit my Linkedin profile or see the pictures I post on the pics section of this site.

Theme used: Six to Close by Richard Woodson

What digital can learn from print: a case for Responsive Design (via FastCo)
When you look at the print version of any major print publication over time, you realize that they don’t just have a couple of templates. They have hundreds. They have the ability to respond to any combination of events with a design that gives each event the proper editorial weight.
Somehow, we’ve lost that ability on the web. Most homepages use the exact same layout, day in and day out. And it’s not just homepages. Article pages—where most users first land on websites—look exactly the same, too. To a user, a day when war breaks out in Iraq can feel exactly the same as a day when the biggest news is a change in Bieber’s hairstyle.

What digital can learn from print: a case for Responsive Design (via FastCo)

When you look at the print version of any major print publication over time, you realize that they don’t just have a couple of templates. They have hundreds. They have the ability to respond to any combination of events with a design that gives each event the proper editorial weight.

Somehow, we’ve lost that ability on the web. Most homepages use the exact same layout, day in and day out. And it’s not just homepages. Article pages—where most users first land on websites—look exactly the same, too. To a user, a day when war breaks out in Iraq can feel exactly the same as a day when the biggest news is a change in Bieber’s hairstyle.

Woodkid

Alain Ducasse - HBR

You shouldn’t focus on supervision. What is key is the shared experience. I talk to my chefs, tell them what I see, and try to improve their level of observation.

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Reverse Squares in Nature by Victoria Siemer - via fubiz

Reverse Squares in Nature by Victoria Siemer - via fubiz

Your Embarrassing Internet Pictures Won't Be There Forever

What we’re seeing is that your naked pictures from 10 years ago are nowhere near as appealing as someone else’s new naked pictures, which will be forgotten tomorrow anyway.

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Love later life - Age U.K.