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Hi, my name is Borja and figments is my personal log. I just graduated from ESADE Business School in Barcelona and I am the co-founder of a project called vadebags.

I created this site back in 2009 to share content gathered from my favorite online sources: most of them related to art and design but also websites, videos and short essays on anything from science and management to cool infographs. More often than not, figments has been about distributing content rather than creating it. I have also shared someimpressions about my most recent trips abroad. I recently came back from a four-months journey to India (studying at IIM-Lucknow); if you've followed my previous entries, you will know I am fascinated by Asian cultures.

You can contact me through the site's twitter account and my own.  For more information about me, you can also visit my Linkedin profile or see the pictures I post on the pics section of this site.

Theme used: Six to Close by Richard Woodson

Aron Demetz is showing a series of stunning wooden sculptures at the Gazelli Art House in London.

Aron Demetz is showing a series of stunning wooden sculptures at the Gazelli Art House in London.

El Celler de Can Roca ranks nº1 on San Pellegrino’s World’s Best Restaurants list. An extraordinary tale of disruptive innovation and strong family values.

El Celler de Can Roca ranks nº1 on San Pellegrino’s World’s Best Restaurants list. An extraordinary tale of disruptive innovation and strong family values.

Who’s hungry?

We talk about the Moore’s law of sharing, but we never meant that all this will happen on Facebook—it will happen in the world. Our challenge is to make that happen on Facebook. I draw an analogy to Intel. Moore’s law was great for them, because they could point at the world and say, “Okay, in 18 months, someone’s going to fit this many transistors on a circuit board—we’d better be the ones to do it or else someone is gonna eat our lunch!” I look at this the same way. Three years from now, people are going to be sharing eight to 10 times as much stuff. We’d better be there, because if we’re not, some other service will be. - Mark Zuckerberg

—Fast Company

Symetrees

by Oliver Latta
FT Weekend - The power of the personal brand

“The grand theory of lifestyle brands is that in a world of shifting values – as religion and traditional politics, and old given identities of region, community and workplace fade – people increasingly look to brands to express themselves.
In [emerging economies] countries, important western brand choices start by just asserting wealth and success – something better, internationally recognised and miles more expensive than the local brand. Then, as markets evolve, brands will say more complex things as [consumers] start to define who and what they identify with, who they want to be.” - Peter York

Read More

Which one do you pick if you want to do the right thing by the environment? - Leyla Acaroglu on environmental folklore and making sensible choices to help us live sustainably.

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